R.A.K CaféSep 2025
A branding project developed for the course Illustration for Digital Products. Instead of marketing the digital brushes created for the assignment, the project applies them directly to a fictional café brand, using illustration as a tool for visual identity and marketing. R.A.K Café is imagined as a neighborhood café with handmade pastries, a warm, informal atmosphere, and a strong sense of familiarity built around regular customers.The project consists of a set of four logos: one for the café and three for different coffee preparations — V60, moka pot, and French press. All logos are hand-drawn using textured brushes and constructed on a grid, combining a clear, modern structure with a visible handmade quality. The visual language is neat but not sterile, drawing inspiration from early 20th-century modern logos, particularly graphic icons used for trains and postal services.
French Press
Moka Pot
V60